These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast.
In this course, we will walk you step by step through a framework for creating a robust selling strategy for your business. From looking at your competition to making sure each selling model you choose is financially feasible, we will provide you with insights that will guide you towards making the right decisions around selling for your business.
Our worksheets and exercises will enable you to identify the sales techniques that will win customers most profitably.