Business Strategy

13 lessons
4.70 (150 reviews)

MBA ASAP Business Strategy: Strategic Thinking, Planning, Implementation, Management and Leadership

 “To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.” ― Johann Wolfgang von Goethe

Strategy in business is the big picture. The importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things. Achieve more, faster, and reach your full potential.

Created by John Cousins

Business Strategy

13 lessons
4.70 (150 reviews)
Buy this course for $5.99


Intro to Strategy
Evolution of Strategy
Strategy and Verticle Integration
Branding and Pricing
Strategy and Branding and the Evolution of Productions
Branding and the Evolution of Services
Strategy and Changing Business Models
Strategy and Business Models
Strategy and Entrepreneurship
Strategy and Future Implications
Strategy and Measurement
Strategy Analysis and Investing
Strategy and Economic Impact

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25 lessons

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About the author

John Cousins is an award-winning author of over 30 books, blogger, podcaster, online course creator, investor, inventor, entrepreneur and musician.

John began his career, after graduating from Boston University and MIT with degrees in Media Studies and Electronics, working for one of the great early Silicon Valley tech firms: Ampex. He then spent a decade in Manhattan working for ABC Television as a systems engineer designing and building facilities for the network and managing programs for sports and news; big spectacles like the Olympics and political conventions.

John then received his MBA from Wharton. He has since taken two companies public as CFO and CEO and has had 15 years experience as a public company CFO and ten years experience as a public company CEO. John has been involved in many start-ups and public company financings and deal-making. He has founded numerous startups in alternative energy, life sciences, and technology. His career shifted to teaching at numerous universities in the US and internationally in the past ten years.

His company MBA ASAP delivers digital content on business topics via eBooks, paperbacks, audiobooks, podcasts, and online courses.