If you’ve ever struggled to change a behavior or break a habit, you know just how challenging it can be. Sometimes it can even feel like there is something more powerful than you are, breaking your discipline and pushing you towards the behavior or thing you promised yourself you wouldn’t do. Believe it or not, those things getting in the way of you reaching your goals are realistic. They’re called triggers, and they might be influencing you more than you think. So what exactly is a trigger? A trigger is a stimulus that causes someone to engage in a type of behavior. There are many kinds of triggers: internal, external, unconscious, or conscious, and many others. The thing they all have in common is that they cause people to do things. Read on to learn to make unconscious triggers conscious. Plus learn why your beliefs about change may be preventing it, how to get out of a never-ending behavior loop and how you can fix relationship trouble (and so many other things) by simply increasing your awareness!
About the Author
Marshall Goldsmith is an American leadership coach and author of several management-related books. He was born in Kentucky. He gradated from Rose-Hulwan Institute in Terre Haute, Indiana in 1970. He earned an MBA from Indiana University’s Kelley School of Business in 1972. He received a PHD from UCLA Anderson School Management in Los Angeles, California in 1977.
He currently is a professor at Dartmouth College’s Tuck School of Business. He co-founded the management education firm Keity, Goldsmith, and Company. He is a founding partner in Marshall Goldsmith Group. He has coached multiple companies.
He was awarded The John E. Anderson Distinguished Alumni Award, the highest accolade for exceptional achievement that the UCLA Anderson School of Management bestows upon alumni.