The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001) by Michael E. Gerber explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: most business owners have no clue as to how to run a business. Most small business owners start as employees who possess some sort of technical skill. After working as employees for a while, they falsely believe they’re ready to be the boss. Being a worker and being an entrepreneur requires two entirely different skill sets. Suddenly, people realize that being their own boss isn’t a privilege. It’s a terrible chore.
Small business owners have three conflicting perspectives: the Technician, the Entrepreneur, and the Manager. The Technician’s perspective is focused on daily tasks related to the business owner’s old job. The Entrepreneur is the big thinker who takes on the job of being a leader. Entrepreneurs dream about the future. The Manager is the organizer who figures out how to implement all the Entrepreneur’s big ideas. To become a successful small business owner, it’s necessary to balance the work of the Technician, the Entrepreneur, and the Manager.
Chapter 1: The Entrepreneurial Myth
Michael Gerber says that many people who get into business do so because they don’t want a boss. They believe that because they succeed as workers, they know how to run their own business.
The Fatal Assumption about business is that any person with technical skills can achieve success. This is false and many “technicians” end up failing in business.
Not everybody who starts a business is an entrepreneur. This is similar to saying everybody who can cook is a chef.
Chapter 2: Entrepreneur, Manager & Technician
Michael Gerber shows that most small businesses fail because the owners lack managerial and entrepreneurial qualities. In essence, they are technicians and not managers.
Technicians start a business after getting tired of working for others.
Entrepreneurs are visionaries who may not have all of the resources to make their ideas a reality.
Managers are concerned with planning and organizing.
Chapter 3: Infancy, The Technician Phase
At the infancy stage of a business, the business and the owners are one and the same.
The infancy state ends when the business starts to grow and requires more than the abilities of the owner.
If a business only depends on the existing skillsets of its owner, it is not a business, but a job. Most people don’t own businesses but jobs.
Chapter 4: Adolescence, Getting Some Help
At the adolescent stage, a business starts hiring and the “the technician” who is the owner becomes a manager.
The most common mistakes of early managers are known as Management by Abdication: delegating too much without supervising the quality of work.
Additionally, managers can do the opposite and not delegate or teach workers how to complete jobs successfully. The manager then winds up doing most of the work himself.
Chapter 5: Beyond The Comfort Zone
At the Comfort Zone, business…