By Seth Godin
4.69 (4530 ratings)
PreviewWhether in business or in life, you want to be the very best at what you do. Find a skill that you are passionate about and focus your time and energy on improving that skill until it is a specialty of yours.
Everyone faces challenges, often known as The Dip, where you face struggles that require a lot of effort with little reward. However, knowing that The Dip is coming, can help prepare you for what you will face. Patience and perseverance will help you to get passed The Dip.
Getting passed the Dip will lead to improved skills and even a better position in the market.
About the AuthorSeth Godin is an American author and dot com, business executive. He is the founder of Seth Godin Productions, a book packaging business, which he sold to his employees to focus on his next startup. He and Mark Hurst then founded Yoyodyne, where he promoted the concept of permission marketing. He sold Yoyodyne to Yahoo for about $30 million and became Yahoo’s vice president of direct marketing. In 2006, he launched Squidoo, one of the 500 most visited sites in the world. He eventually sold Squidoo to HubPages. He graduated from Tufts University and Stanford.