The Art of Social Media Book Summary

Preview

Social media can be very beneficial when you’re growing your brand. However, it is important to be aware of the common pitfalls that users make so you know how to avoid them.

By implementing good etiquette and utilizing the resources available on social media, you can maximize your presence. Following good sense practices will help you build a successful online brand. This includes creating valuable content, integrating access to all of your social media, and responding to user comments in a professional manner. If you adhere to these practical steps, you will continue to build an online presence that is valued and interesting. 

About the Author

Guy Kawasaki is the chief evangelist behind the content platform Canva. He is also the creator of the Remarkable People podcast and an adjunct professor at the University of New South Wales. Previously he was the chief evangelist at Apple. Kawasaki holds a BA from Stanford University, an MBA from UCLA, and was the recipient of an honorary doctorate from Babson College. 

Peg Fitzpatrick is an author and the editor-in-chief of the 12 Most website. An experienced social media strategist, Fitzpatrick has been the Brand Ambassador for the Kimpton Hotels chain and worked extensively with global brands on social media campaigns. She has successfully headed up campaigns for companies such as Audi, Google, and Motorola.