Consumers are moving away from purchasing products in favor of accessing services. With this shift, the subscription model is rising as the most important change a business can make. Although it will come with challenges in the transition, the end results will be well worth it.
About the Author
Tien Tzuo is a prominent leader in the software-as-a-service industry. He founded Zuora in 2007 and built one of the fastest growing SaaS companies. He is the primary promoter of subscription-based business models and coined the phrase “Subscription Economy.”
Gabe Weisert is the managing editor of Zuora, a publicly-traded company in the New York Stock Exchange focused on creating software for subscription-based businesses. He started his career as a content marketer, writing for the Wall Street Journal, San Francisco Chronicle, New York Post, Forbes.Com, Huffington Post, Daily Beast, and Yahoo! Travel.