"Start with Why" by Simon Sinek is a book about inspirational leadership. It emphasizes the importance of understanding and communicating the underlying purpose, or "why," behind actions. By starting with the "why," leaders can inspire loyalty and achieve long-term success. The book provides case studies and examples of companies that effectively communicated their purpose to build a strong following. It also stresses the need for authenticity and consistency in conveying the "why."
About the Author
Born in Wimbledon, London, Simon Sinek is a motivational speaker, author and organizational consultant. After working for the New York ad agencies Euro RSCG and Ogilvy & Mather, Sinek embarked on his own entrepreneurial endeavors and started his own company, Sinek Partners. In addition to Start with Why, Sinek also authored Leaders Eat Last, among other books. He has given talks for the United Nations and has presented at the TEDx conference.
