In his book, Ash Maurya shows us how to use Lean Methodology for building a successful startup. The proper way to build a startup is to come up with a problem that customers are actually trying to solve and find the best way to solve it by talking to customers every step of the way. Only through testing and iteration, can you make it.
About the Author
Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool Lean Canvas. His ideas have been featured in Forbes, Fortune, and Inc. He speaks to people around the world about lean methodology. He is on the advisory board of many startups and has also advised many successful companies.
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