Rework Book Summary

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Key Insights

Rework (2010) provides insights on how to start a successful internet-based business. It is relevant and timely in the context of our current e-commerce economies. The authors explain the need to adopt a success-based attitude as a starting point toward thriving in business. They argue that the size of the business may not matter but growth, in terms of profitability and sustainability, are key factors of a successful business . The authors reject the outdated term “entrepreneur” and instead ask readers to consider themselves starters of businesses. Readers are shown how to make use of low-cost technology to start businesses and to be problem-solvers. The authors conclude by showing that the main aim of business is not to sell merchandise but to build relationships with clients.

Chapter One: FIRST

Today, anyone can be in business thanks to computers which are are now accessible at a reasonable price. 

One person can easily do the tasks of several people or even an entire department thanks to technology.

Doing business is cheaper and requires less time. One can work from home at a minimum cost and generate extra cash.

Chapter two: TAKE DOWNS

The “real world” is a depressing place and always resists change--it contains what people already know and do. You don’t have to live in the reality created by others who assume that society isn’t capable of change. Such people will try to convince you that your ideas are impossible. 

Working with plans is dangerous since plans are based on past decisions. Plans resist improvisation which is necessary when running a business.

Disregard long-term plans and focus on achieving short-terms targets. It is better to work without a plan rather than stick to one that does not respond to changing business environments.

Chapter three: GO!

To make a dent in the world, you must do something that is important, meaningful, and noticeable. Craigslist is a good example of a company that made a dent-they disrupted the newspaper business.

The best innovations aim to fulfill the personal needs of their innovator. In the processing of solving a personal need, great products and services are normally produced.

The test of success is not in concepts and ideas but in execution. Ideas are a dime dozen-cheap and plentiful. The real question is how well you turn ideas into a business that can generate income.

Try not to take too much money from investors when starting a business because you may be forced to do what investors want you to do versus what you want to do with your business and what your customers expect your business to offer.

Chapter four: PROGRESS

Most people see a half empty glass instead of a half-full glass. Stop complaining and start seeing opportunities in constraints. Constraints are hidden opportunities that can be turned around to achieve astonishing success.

People don’t remember the runners-up but the winner in a contest. Do you want your product to be the runner up or the winner? Focus on one idea and make it a winning product.

If you focus too much on the details, you may end up...

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