PreviewIf you’re like many small business owners, financial freedom is probably one of the reasons you went into business for yourself. Mike Michalowicz, the writer of Profit First, has a solution to dealing with financial burdens: putting profit first. Read on to discover how putting profit first can be game-changing for your small business, how it can help you to get out of the survival trap, and why adhering to the standard formula for determining profit might be holding you back.
About the AuthorMike Michalowicz is an American author, entrepreneur, and lecturer. He hosted the reality television program called Bailout!. He is the “Business Rescue” segment host for MSNBC Your Business. He previously worked for Wall Street Journal’s small business section, where he wrote the Small Business Shortcuts series. He is a contributor to Entrepreneur Magazine and is a columnist for American Express’ Open Forum series. He has appeared on television shows such as CNBC’s The Big Idea with Donny Deutsch. He has spoken about entrepreneurship, sales, and behavioral marketing techniques at universities, corporations, and organizations.