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Podcasting Marketing Strategy

Book Summary

By Daniel Rowles

15 min
4.50 (3585 ratings)


When designing a podcast you must find your target audience in relation to your niche and ultimate goal. Then you must determine what valuable content means to them. Once you figure out the content, you must provide it to them consistently in an expected format. This will gain you, loyal listeners. 

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Designing a podcast

About the Author

Daniel Rowles is the CEO of He has been working in Digital Marketing for the past 20 years. He is the Course Director for the CIM, a certified Google Squared trainer and a Lecturer at Imperial College and Cranfield School of Management. He has worked with organizations and startups to teach them how to use digital marketing effectively. He is the voice of the Digital Marketing Podcast, one of the most popular business podcasts in the world, and the award-winning author for publisher Kogan Page. He has planned and implemented many successful digital campaigns. He prides himself in being able to bridge the gap between the technical and business aspects of digital marketing and make the best use of the tools and technology available.

book summary - Podcasting Marketing Strategy by Daniel Rowles

Podcasting Marketing Strategy

Book Summary

15 min
4.50 (3585 ratings)
Read now Download PDF

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