Making Numbers Count is a book that provides practical tips on how to communicate numbers and data effectively. It covers principles such as using simple comparisons, rough estimates, data visualization, stories, clarity, and repetition.
About the Author
Chip Heath and Karla Starr are co-authors of the book "Making Numbers Count: The Art and Science of Communicating Numbers". Chip Heath is a professor of Organizational Behavior at Stanford Graduate School of Business and has written several best-selling books on the subjects of communication, decision-making, and change, including "Made to Stick," "Switch," and "The Power of Moments." He has also consulted with numerous organizations, including Nike, Microsoft, and the American Heart Association, on how to improve their communication and decision-making processes.
Karla Starr is a freelance writer and editor with a background in psychology and neuroscience. She has written for publications such as O, The Oprah Magazine, The Atlantic, and Psychology Today, and has authored two previous books, "Can You Learn to Be Lucky?" and "The Art of Tough Love." Her writing often focuses on the intersection of psychology, behavior, and culture.
In "Making Numbers Count," Heath and Starr combine their expertise to help readers improve their ability to communicate numbers effectively. They draw upon research from fields such as psychology, neuroscience, and economics, as well as real-world examples from a range of industries, to provide practical advice on how to make data more meaningful and memorable.