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Brief Book Summary

Book Summary

By Joseph McCormack

15 min


Think of your presentation as an elevator pitch and assume that after five minutes, your audience will no longer be listening. This way, you will be sure to put your most salient points first and leave the rest for the time remaining. You might even find that after saying what you have to say, you do not need to re-introduce the minute details, as they were extraneous information that would have ultimately detracted from your key point.

Use images and powerful headlines to connect with your audience while maintaining enthusiasm, honesty, and being responsive to your listeners’ needs.

Be concise, be quick, tell a compelling story, and most importantly, be brief!

About the Author

Joseph McCormack is the founder and CEO of Sheffield Marketing Partners, an organization that focuses on message and narrative development. Prior to entering industry, McCormack graduated from Loyola University of Chicago with a BA in English Literature. He is fluent in Spanish and has traveled abroad extensively. Additionally, McCormack founded The Brief Lab in 2013 and has served as a long-time consultant for military executives and leaders. He lives in Chicago with his wife and children.
book summary - Brief by Joseph McCormack


Book Summary

15 min
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