How can you avoid the frustrating competition of entering your product into a saturated market? By creating an innovative product others just can’t compete with it. In Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offer a step by step guide for doing just that. Read on to learn how to make your product stand apart from other products saturating the market. Including tips for every stage: from assembling a team, to conducting the right customer research, to presenting your final product. Use this guide to get your product out of competitive waters: and into the blue ocean.
About the Author
Chan Kim is a South Korean business theorist and Professor of Strategy and Management at INSEAD. He is the co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is the co-author of the 2005 book Blue Ocean Strategy.
He graduated from Ross School of Business. He serves as an advisor for multiple countries and is the Fellow of the World Economic Forum.
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