Our unconscious mind is able to make a snap judgment in mere moments. And typically those judgments are actually better than a well-thought out analysis of a situation.
However, our judgment can be impacted by our internal prejudices, which is why it is important to experience new things and meet new people.
If you are a business person looking to determine how a product will do on the market, it is important to make sure you are using realistic conditions to make a decision. And remember that new and innovative things can take a while before they are appreciated by consumers.
About the Author
Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He worked as a staff writer for The New Yorker since 1996. He is the author of 5 New York Times Best Seller books. He hosts a podcast called Revisionist History and is the founder of podcast company Pushkin Industries. He previously worked as a reporter at the Washington Post. He currently lives in New York.