Subscribed
Book Summary
By Tien Tzuo with Gabe Weisert
15 min
4.61 (4149 ratings)
Preview
Consumers are moving away from purchasing products in favor of accessing services. With this shift, the subscription model is rising as the most important change a business can make. Although it will come with challenges in the transition, the end results will be well worth it.
About the Author
Tien Tzuo is a prominent leader in the software-as-a-service industry. He founded Zuora in 2007 and built one of the fastest growing SaaS companies. He is the primary promoter of subscription-based business models and coined the phrase “Subscription Economy.”
Gabe Weisert is the managing editor of Zuora, a publicly-traded company in the New York Stock Exchange focused on creating software for subscription-based businesses. He started his career as a content marketer, writing for the Wall Street Journal, San Francisco Chronicle, New York Post, Forbes.Com, Huffington Post, Daily Beast, and Yahoo! Travel.