When designing a podcast you must find your target audience in relation to your niche and ultimate goal. Then you must determine what valuable content means to them. Once you figure out the content, you must provide it to them consistently in an expected format. This will gain you, loyal listeners.
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Designing a podcast
About the Author
Daniel Rowles is the CEO of TargetInternet.com. He has been working in Digital Marketing for the past 20 years. He is the Course Director for the CIM, a certified Google Squared trainer and a Lecturer at Imperial College and Cranfield School of Management. He has worked with organizations and startups to teach them how to use digital marketing effectively. He is the voice of the Digital Marketing Podcast, one of the most popular business podcasts in the world, and the award-winning author for publisher Kogan Page. He has planned and implemented many successful digital campaigns. He prides himself in being able to bridge the gap between the technical and business aspects of digital marketing and make the best use of the tools and technology available.
