Great by Choice

Preview

Successful businessmen and women should never rely on luck or chance to determine the future of their company. They should work hard, stay focused on their goals, and use evidence-based proof for how to proceed. They should be prepared for anything because the world is a chaotic place and could change at any moment. 

Every company has some amount of luck, but preparation is the thing that will see your company through both good and bad times, not good fortune. 

About the Author

James “Jim” Collins was born in Aurora, Colorado in 1958. He is an author, speaker, researcher, and business consultant. He travels the country speaking about business management, growth, and sustainability. Since 1995, he has been running his own management laboratory in Boulder, Colorado, where he teaches corporate leaders better ways to run their businesses and conducts his own research into the topic. 
Morten T. Hansen is a Norwegian-American author, professor, motivational speaker, and management theorist. He has degrees from the University of Oslo, the Middlebury Institute of International Studies at Monterey, the London School of Economics, and Stanford University, where he was also a Fulbright Scholar and received an award for his academic performance. He is now a tenured professor at the University of California, Berkeley, as well as a member of the faculty at Apple University.