Designers should have a sense of the way people see, process information, feel motivated, and make decisions to understand how to make products that work with our natural tendencies. When creating visuals, they should take into account peripheral vision and patterns. Information should be broken up into manageable chunks and delivered in an accessible form, like stories. Designers should also build around the mind’s tendency to forget and get distracted. Finally, design influences choices subconsciously, so designers should have a sense of what makes for attractive and easy choices.
About the Author
Dr. Susan Weinschenk is a behavioral psychologist and author working in design and user experience. She’s the chief Behavioral Scientist and CEO of The Team W, Inc, and founder of the Weinschenk Institute. She consults Fortune 1000 companies, start-ups, and non-profits on how to optimize their designs. She also co-hosts the podcast HumanTech and writes a column for Psychology Today online. She’s written several other books including How to Get People to Do Stuff and Neuro Web Design.
100 Things Every Designer Needs to Know About People