What Kickstarter Creators Should Know Before Publishing a Return Address

Thinking of launching a Kickstarter campaign?

There's one teeny tiny thing most people forget to do before hitting publish. It's boring, but it's HUGE. The return address on your rewards.

Every time you send out a t-shirt, sticker pack or product prototype to a backer, they get your address. And when thousands of people have your address... you can't get it back.

Here's the kicker:

Kickstarter has never grown larger. In 2024 alone, creators and backers helped bring more than 35,000 projects to life and pledged $706 million on Kickstarter. That's a lot of package shipping. Which means….. a lot of return addresses being printed on shipping labels.

And here's the thing most creators don't realise. That address you use today will still be sitting on backer mail piles, spreadsheets and packing slips long after your campaign ends.

Discover why your return address is more important than you realize and what to do about it before you publish.

In this guide:

• Why Your Return Address Is A Bigger Deal Than You Think
• The Real Risks Of Publishing Your Home Address
• Smart Alternatives For Kickstarter Creators
• How To Set Up Online Mail Management The Right Way

Why Your Return Address Is A Bigger Deal Than You Think

Most first-time creators just use their home address.

Why wouldn't you? It's simple. It doesn't cost anything. Its already on their drivers licence. Sorted, yeah?

Wrong.

That address will be on every label we send out, every backer update, every customs form and sometimes even on the campaign page itself. Once you put it out there, it is out there forever.

That's where online mail management comes in handy for Kickstarter entrepreneurs. With a virtual mailbox, you get a physical street address to list instead of your home address -- and you can keep your address private while growing your fulfillment operations. Mail scanning services allow you to receive, digitize and forward physical mail electronically, keeping your home address off a label forever.

Think about it:

If your campaign succeeds, you may end up shipping your product to thousands of strangers. Some will love it. Some won't. And a few can wreak havoc if they know where you live.

The Real Risks Of Publishing Your Home Address

Here's the honest truth. Sharing your home address when you're a public creator can put you in danger.

Identity Theft

Your address is some of the most important information thieves need to open accounts for you.

Last year, Identity theft accounted for 18 percent of the more than 6.47 million total reports received by the FTC's Consumer Sentinel Network.

Those aren't small numbers. Every time your address is added to a public database, data broker site or leaked shipping list -- your risk increases.

Doxxing And Online Harassment

Creators are targets. If your campaign becomes popular (or notorious) someone will want to find you. And when that "someone" already has your full name from Kickstarter and your address from your return label...well, the research portion of their project is already complete.

Angry Backers Showing Up

This isn't just theory. Once your address is out there, disgruntled backers can:

• Show up at your door
• Send unwanted "returns" or worse
• Post the address in online forums
• Sell it to marketing lists

Not fun.

Smart Alternatives For Kickstarter Creators

The best part is you have choices. And most are cheap and easy to setup.

Virtual Mailbox / Online Mail Management

This is the top recommendation for any Kickstarter creator.

A web-based mail service provides you with an actual street address (not a P.O. Box) where you can:

• Print on shipping labels
• Use on customs forms
• List on your website
• Register your business with

Receive a real address and appearance, keep your home address private. Mail arrives, gets scanned and you choose what to do with each piece via your smartphone.

P.O. Box

The classic option. It works but it has limits.

• Cannot accept most courier deliveries
• Not a "real" street address
• Requires you to visit in person
• Cannot be used for LLC registration in some states

Works for a small campaign. For an actual business you need more than this.

Coworking Space Address

Coworking spaces often allow you to use the office postal address for your own business mail. While convenient, you are still paying for full membership solely for the address.

A Fulfilment Partner Address

Enter your fulfilment partners address if they ship your rewards on your behalf. Please ensure you have written permission before publishing.

How To Set Up Online Mail Management The Right Way

Alright, so you've decided to get a virtual mailbox. Now here is what you need to do.

Pick your city carefully:

Pick an address that fits your brand. Designers will take your brand more seriously from a New York or LA address versus some small-town PO Box.

Set up scanning and forwarding:

Confirm that they will scan your envelopes and forward packages for you when necessary. Some services don't allow forwarding actual mail.

Register everything under the new address:

Update your Kickstarter creator biography, your business paperwork, your Shopify or Stripe account and social media bios. Consistency is key.

Do this before you launch:

Never after. After your first backer receives an email from you with your old address typed on the shipping label, it's too late. You can't UN-publish a return address.

Bringing It All Together

Your return address is one of those small things that will bite you big time later.

Posting your home address can feel benign when you have no supporters for your campaign. Once you have hundreds or thousands of backers with that information, once customs declarations in three countries have it, once it's cached everywhere on a Kickstarter update post for decades... you will regret ever posting it.

The fix is simple:

• Set up online mail management before you launch
• Use a real street address, not a P.O. Box
• Register your business under the new address
• Keep home and business fully separate

Privacy laws are coming soon (20 US states have comprehensive privacy laws)...but shouldn't have to wait for the government to protect you.

Deal with it today. Kickstart your project worry-free. Keep crowdfunding fun by focusing on what matters…getting the job done and not who will knock on your door tomorrow.