Using technology to improve your business

Posted on 9/22/2025, 11:19:36 AM

In today’s world, technology is so important and can be the difference between your business surviving or thriving. Use it right, and you can use it to your advantage to overtake your competitors. Use it wrong (or don’t use it at all), and you’ll almost certainly fall behind. 

Technology is an ever-changing world - What was new last week is old, and new and better are being released this week. It’s for this reason that you should be paying close attention to it and making updates to your business as and when new technology is released. It’s only been a few weeks ago that Apple released its new iPhone. Could this benefit your business? 

To help give you some inspiration, below we look into using technology to improve your business. 

Technology to help your operations 

How your business is run is very important. It affects everything from customer satisfaction to your bottom line. The smoother and more efficient your day-to-day operations are, the more time you’ll have to work on other areas of your business. There are so many different pieces of tech out there that you can use to help your operations - what you use depends on your business. You could use a CRM system to track your customers, or a cloud-based system to help with your day-to-day tasks. If you work with fleets, using a fleet gps tracking device can help with safer and smarter operations of your fleet. 

Technology to help with your communications 

Ensuring you communicate with your employees, customers, and clients effectively is important, and by using technology, you can make improvements in this area. You can use software like Teams or Slack to keep your staff connected, whether you're in the same building or working remotely. You can use Monday to track tasks as well as email marketing tools like MailChimp to keep your customers updated with your latest deals and what's going on with your business. 

Technology to help with your automation 

Did you know you can use technology to automate a lot of your day-to-day tasks, which are taking up some of your time? Automation is great as this allows you to work on other tasks, instead of having to constantly chase things. For example, you can use automation to chase invoices which haven’t been paid. You can use automation to reply to customer queries which are simple questions, or you can use automation to schedule social media posts. A good thing about using automation is that it reduces any errors, because a lot of the time, the automation process will be using AI, which more often than not is more accurate than you doing a repetitive task yourself. 

As you can see, there are so many different ways you can use technology to help grow your business. What technology are you going to turn to, to help you grow? Will you be using anything mentioned in our guide above? Is there anything missing that you think we should be adding? Let us know in the comment box below. We look forward to hearing from you.