Top Tips For Creating Live Content

Posted on 8/24/2025, 11:09:17 PM

Live content is perhaps one of the most sought-after content nowadays because it’s engaging, exciting, and, more importantly, entertaining. It’s easily accessible now more than ever before, available on a multitude of platforms from social media feeds to live television.

Whatever platform the live content is on, it needs to be the right content that hooks in the audience, keeps them engaged, and hopefully encourages them to do something off the back of watching the content. This could be making a purchase or simply following the company’s social media handles.

In this guide, we’ll take a look at what the best tips are for creating live content and how to make sure it targets your audience and keeps them coming back for more.

Set goals and plan your content

Goals are a good starting point when you’re planning any form of content. Determining the purpose of the stream and having a list of objectives that you’d like to achieve or want as an outcome from the live content is useful to have. It gives you something to work towards and motivates everyone on the team.

Setting goals is one thing, but you’ll also want to plan your content, creating an outline of key topics or a very loose script or reference points that can help those hosting to use. You don’t really want to have a full script unless the person hosting is reading the news or reporting on something that requires additional information to be provided as a result.

Planning the content will provide more direction with the creative elements of the show, and it’ll make sure you have everything required for a successful live stream.

Promote your stream or live show

It’s important that you’re promoting your stream or live show in advance. This is helpful in order to get the word out that you’re going to stream content or create a live show, whether it’s on an online platform or through a traditional format like television.

Building that anticipation is what’s going to get people intrigued and tuning in at the time set for the content to go live.

That’s where your marketing team should be taking control and getting the word out through various campaigns and advertising. The more you can shout from the rooftops about your upcoming content, the better.

It’s worth looking at what relevant hashtags are trending and investing more time in the creation of engaging thumbnails and media content in general.

Choose the platforms

There are a multitude of platforms to choose from nowadays when it comes to creating live content. Selecting a streaming platform that aligns with your goals but also your target audience is important to consider.

For some businesses and brands, their audience might exist solely offline, but for the majority nowadays, they’ll be used to streaming live content from their phones and tablet devices.

Therefore, they’ll also be streaming from platforms like YouTube, TikTok, or Instagram Live, for example.

Prepare your equipment

Equipment is paramount to a successful live stream or showing live content in general. You want to make sure that all equipment needed is sourced and prepared ahead of time. There are good-quality webcams, cameras, and recording equipment out there, as well as microphones for clear audio and wireless video transmitters for seamless streaming.

Depending on the scope of your live content, you may want to look at adding in adequate lighting or rely on what you have available inside or outside, wherever it’s being live-streamed from. A stable internet connection will be crucial, too, so it’s good to make sure you have everything ready to go when it’s needed.

Test everything and have a backup plan

One of the biggest issues that live streaming brings is that sometimes, things will go wrong. Sometimes, things will end up going so wrong that you’ll lose connections or visuals on the live content.

With that being said, it’s useful to conduct a thorough test run to make sure everything works. From testing the internet connection, to audio, video, and any other equipment that you may be using. That way, you mitigate the risk of any issues occurring during the live broadcast.

Conduct a thorough test run to check your internet connection, audio, video, and any equipment you are using to prevent issues during the live broadcast. 

Creating live content is fun, but there are a lot of variables that can influence the success of your live content when it broadcasts for the first time. Make sure to use these top tips when creating live content for yourself or for a business this year.