Online Marketing: What Your Customers Really Want To See

Posted on 1/2/2026, 4:34:13 PM

Online marketing has changed a lot in the past couple of years. These days it feels like traditional SEO methods are less powerful than they used to be, and AI is taking up all of the traffic that once came flooding your way. 

It often feels difficult to be an online business these days, where if you don’t pay for the top spot, none of your customers will even realize you’re there.

But whilst the delivery of your marketing may need to adapt, the needs of your customers haven’t changed at all. And that’s what you should focus on in 2026 and beyond; the people looking for your product are still looking for it!

Now you just need to realign your online marketing efforts with your customers’ real needs. If you need a refresher on those, the list below will help.

A Price Point That Appeals to Them

Your price point is your price point. You’ve set it to cover both your costs and try to turn a profit in the long run. Any and all businesses do it, and it’s up to you to say what a fair cost for your work is. 

That being said, the price point needs to appeal to your customers as well. That means you need to understand what kind of income they’re working with, what they consider to be valuable, and how you can entice them in with price dips, sales, and discounts. 

Remember, everyone loves a discount! So if you’re running one, let people know! Try to time your sale just right and make sure you highlight just how valuable the discount is. 

In Depth Advice From an Expert

When someone turns to Google with a question, they want to find that question answered - exactly, precisely, and clearly. They don’t want to spend time combing through a hundred different sites and forums where they get tidbits of information from semi-related questions and topics. 

So, why not deliver on that? What questions do your customers have, and what expert advice would you like to give them? Match the two together and you’ve got a surefire recipe for online marketing success.

Advice articles like these are beneficial for all kinds of businesses, but they’re crucial in the worlds of fintech seo, SaaS providers, and any other industry where there’s a technical point of view to consider. 

A Company That Puts Them First

Successful marketing comes right down to the details, like specific words and phrases you use. 

Indeed, if a customer gets the impression you’re talking about yourself, and not about what you can do for them, it’s going to settle into a more negative gut feeling. 

Remember this whenever you put a piece of content together. You may need to take what you do and look at it from a buyer’s perspective. Focus on what they can get/how they can benefit more than anything else. 

The best online marketing is customer-focused. Always understand what they want to see.