How to Get Your Business Noticed

Posted on 10/17/2025, 8:32:33 PM

If you’ve started your own business, then you’ll know all too well how tough it can be to compete with brands that have already made a name for themselves. No matter what industry you’re in, there’s always going to be competition, and standing out when you’re new isn’t easy. You’ve got great ideas, solid products, and all the drive in the world, but if nobody knows who you are, none of that matters. The good news is, there are plenty of simple ways to get noticed and build momentum for your brand.

Use Google Ads to reach your audience

There are loads of ways to advertise online, but Google Ads is one of the best tools for getting your business in front of the right people. It works by showing ads that match what users are already searching for, so your products or services appear when someone’s genuinely interested. This means your ads aren’t being wasted on people who’ll scroll straight past them. If you’re new to using Google Ads, it’s worth checking them out to help you manage and track your campaigns more effectively. You’ll be able to see what’s working, what’s not, and where you can make quick improvements to get better results.

Create something people remember

A catchy jingle or short tune that sticks in people’s heads can do more than you think. We’ve all had a song from an advert get stuck in our heads, and that’s exactly why it works. If you can come up with something simple that sums up your brand, it’ll help people remember you long after they’ve seen or heard your ad. Whether it’s through radio, social media, or video content, a memorable sound can go a long way in helping you stand out from the noise.

Be different from everyone else

If you do what every other business in your space is doing, you’ll just blend in. Sometimes, you have to take a small risk to stand out. That could mean creating a bold ad that gets people talking or offering something no one else is willing to try. Maybe it’s a guarantee that customers can’t ignore or a campaign that surprises people completely. Whatever it is, being different catches attention faster than following the same formula everyone else is using.

Work with influencers

Most people find new products through social media now, and influencers play a big part in that. Bloggers, vloggers, and creators have built huge audiences who trust what they recommend. Working with them can get your business in front of thousands of new eyes quickly. You don’t need to aim for huge celebrity influencers either. Micro-influencers, who have smaller but loyal followings, can be just as effective. You can collaborate through sponsored posts, product reviews, or even a simple shoutout if it feels authentic.

Make use of email marketing

Email might not sound exciting, but it’s one of the most powerful ways to stay connected with your audience. Encourage people to sign up for updates, special offers, or useful content through your website. Once they’re on your list, send regular emails that actually give them value, not just sales pitches. Keep them in the loop with what your business is doing and share helpful information related to what you offer. Just make sure you follow current privacy rules so you’re not accidentally breaking any laws.

Learn from real data

When you’re trying to grow, guessing isn’t enough. You need to know what’s working and what’s wasting your time. You can use different tools to track performance, but if you want to get helpful insights on how people are finding your business and interacting with it, there are plenty of platforms that can help. Seeing how people engage with your content or how they behave on your website can show you where to make changes that actually matter. Real data helps you make smarter decisions without spending money on the wrong things.

Build a website that works for you

Your website is usually the first thing people see when they search for your business, so it has to make a strong first impression. It doesn’t need to be complicated, but it should be easy to use, mobile-friendly, and show exactly what you do. Make sure your contact details are clear, your prices are visible, and people can buy or enquire without having to click through ten different pages. Add testimonials, reviews, or examples of your work if you have them. They build trust and make you look professional even if you’re just starting out.