Posted on 8/5/2025, 11:00:16 AM
Studies show that over 80% of consumers only buy from brands they trust. Building a trustworthy brand can help you attract new customers and retain loyal clients. Whether you’ve recently launched a startup or you’re growing an established business, it’s beneficial to recognize the importance of brand image, credibility and reputation. In this guide, we’ll share some top tips to help you create a brand people trust and respect.
Delivering on promises you make to your customers is one of the most important rules when marketing your business and building trust among your target client base. If you fail to meet expectations or leave customers feeling disappointed or cheated, you risk losing them for good. In addition, you could damage your reputation further as clients may leave negative reviews or encourage others to avoid your business. It’s crucial to be transparent with customers and to set realistic targets. Don’t promise next-day delivery if it’s highly unlikely your client’s order won’t reach them until 2 or 3 days later, for example.
In some cases, it’s impossible to hit targets due to unforeseen circumstances or unexpected obstacles and delays. In this scenario, it’s wise to communicate openly with customers, give them as much notice as possible, explain the situation and offer a solution or compromise. Being honest and offering alternatives will help you maintain positive relationships and reduce the risk of losing clients and receiving negative feedback.
Over a third of shoppers will abandon their carts if they fear the website they’re using is unsafe or unsecure. Whether you sell online, provide in-person services or run a physical venue, store or office, it’s critical to protect your customers. Consumers want to feel safe when using your site, sharing data or accessing facilities or locations.
Using enhanced security measures and identity and access management tools and services like those provided by PrivateID can help you build trust, encourage customers to choose your business over others, and enhance user experience. If you fail to make customers feel safe, there’s a high risk of losing them to competitors.
If you took a moment to visit a range of business websites and read the ‘About Us’ pages, you’d probably stumble across a host of engaging posts about company values, corporate and social responsibility and a commitment to caring for customers and employees. It’s great to speak about what your brand does to make a positive difference to the community or the wider world, but providing evidence is more important. People want to see proof and get to know your business on a deeper level.
Featuring user-generated content, introducing your team, showing behind-the-scenes footage and creating content about partnerships with charities or schemes you support are excellent ways to enhance your brand image and reputation. Social media is a fantastic platform to show the human side of the business.
Over 90% of consumers use reviews to help them make decisions. As a business owner, you can use reviews to boost sales, but they’re also a powerful tool for making your brand more trustworthy. Share verified client reviews and testimonials, respond to comments and feedback and take suggestions on board. Be transparent. It’s important to include the 3 or 4-star reviews as well as the 5-star ratings. Research suggests almost 70% of customers don’t believe reviews are legitimate when only positive reviews are visible.
Trust is key for consumers when shopping for products or searching for businesses that provide services. Crucial steps to build trust include delivering on your promises, protecting your customers, showing your values in action, and sharing verified reviews and testimonials.
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