7 Ways Content Creators Can Turbocharge Their Time Management

If there’s one thing that content creators struggle with, it’s time management. After all, while the content creator might be jam-packed with excellent ideas, there are only so many hours in a day.

Plus, it’s not just the act of creating, editing, and posting the content that consumes those waking hours. Marketing, community engagement, and managing all those business admin tasks are time-consuming too, not to mention energy-consuming.

Taking an ad-hoc approach to time management runs the risk of subpar content and creator burnout, both of which can quickly spell an end to future success.

As such, it’s better to take a sophisticated approach to your time management from as early on in your content creator career as possible. In doing so, you’ll save yourself time, preserve your energy for what really matters, and have the structures in place that lead to sustainable growth.

Below, you’ll run through some of our top tips for making time work for you, not against you.

Block Out Creation Days

Since content is the business, many creators believe that they should be creating all day, every day or risk falling behind.

But that’s not the case. It’s the quality and quantity of the content that matters, not when it was produced. It makes a lot more sense to dedicate one or two days a week to creating content, rather than trying to produce every day.

Your ideas will come to you every day, at all times. The trick is to know that you don’t need to create them as soon as they come. Simply write them down, and wait until your creation day rolls around. You might even discover that many of your ideas are better once you’ve left them ruminating at the back of your mind for a few days.

Use Content Scheduling Tools

Content scheduling tools make managing the publication of your content much easier. Some platforms, such as OnlyFans, have built-in scheduling tools, while for others, you can use tools like Buffer, Metricool, or Later.

These tools help because they simplify the process. Rather than spending time and energy trying to juggle your posting schedule manually, you can have a clear plan of what gets posted and when. It can also be a great time-saver if you have to build posting around other obligations. Rather than trying to find the time to post your content, you can simply use a tool to automatically publish it at your preferred time, even if you can’t be online at that time.

Outsource the Time-Consuming Tasks

Talented creators should be spending their time producing content, yet all too often, they find themselves taking care of time-consuming tasks, such as editing, managing admin, or chatting with their fans.

Even if you enjoy those aspects, there comes a point when it becomes unsustainable. You might be able to chat when you only have a small number of fans, but it’s just not realistic when you have hundreds or thousands. That’s a full-time job in itself. Equally, managing admin, taxes, and everything else is fine when it’s a small side-job, but much less fine when you’re raking in real money.

Outsourcing the time-consuming tasks, be it by using a talent management, video editing, or OnlyFans chatters service, can help you to reclaim your time while also ensuring that your brand continues to grow. Ultimately, it’s worth remembering that while you might be the star of your operation, you don’t necessarily need to do everything yourself.

Set Your Office Hours

Content creators often make the same mistakes that freelancers and other business owners make: they take a reactive approach to their admin work, which essentially means that they try to handle it as soon as it comes in.

That’s a problem for two reasons: one, it can distract you from whatever else you were doing at the time; and two, it increases the chances of making a mistake. Task-switching, especially while using your smartphone on the move, simply makes errors more likely.

Setting specific periods when you’ll work on admin frees up your time and mental space throughout the day, while also giving you the peace of mind of knowing that the task will be taken care of.

Repurpose Content

Looking for an easy way to save yourself time and have a steady stream of content ready to go? Then consider putting together a content bank made up of photos and video footage that wasn’t used in the primary video, but which could be repurposed in the future to be used as other types of content.

This helps to save time by extracting as much value from a shoot as possible. Even if something had to be cut from your original idea, there’s every likelihood that it would be useful for something else. The bottom line? Don’t discard the stuff just because you didn’t use it immediately. You might just find that it makes for the perfect reel later down the line.

Audit Your Content

If you’re going to pour your time and energy into something, then you’ll hope that you get something out of it in return.

You can’t always know what’s going to be a hit, but there are signs — and they exist in your current content. Taking a look at the data behind your best and worst-performing pieces of content can provide a clear signal of the type of content that your audience wants to see. You don’t need to audit your content every week, but doing a bit of analysis every couple of months will help to reveal patterns that could benefit your business.

Set a Hard End To Your Working Day

Working as a content creator can be addictive, especially when it looks like things are moving in the right direction. That can make you want to work as many hours as you can. But there’s value in setting a hard end to your working day: it’ll give you the time and space to rest your body and mind, which is vital for finding success on a long-term basis.