10 Ways to Get Noticed in Business

Posted on 8/29/2025, 4:36:09 PM

Starting a business is such an interesting process. It’s something that you do because you want to build a livelihood for yourself. You may be driven to get started because you’re naturally entrepreneurial, because you desire more freedom, or because it feels like the logical next step. Either way, it’s likely to be something that you can’t stop thinking about. So, eventually, you’ll be able to push past the imposter syndrome and get things underway. However, it’s important for you to acknowledge and accept that business isn’t always easy. Like anything in life, you’ll find that you have your wins and you've gotten through your difficult periods–but all in all, it will always be worth it.

One of the ways to make entrepreneurship feel like a breeze is to focus on growth. If you’re driving the business forward, seeking out opportunities, and looking to be as innovative as possible, you won’t sweat some of the issues that arise. But, in order to do that, you need to know how to get noticed.

Whether you’re just about to start your business or things are already underway, you might be wondering what you need to do to stand out, grow, and reach your business goals. So, in this blog post, we’re going to explore ten of the best ways for you to get noticed. Let’s get started.

1. Build a Brand

First of all, you need to build a brand. It’s as simple as that! If you don’t have a brand, you essentially don’t have a business. Your branding speaks volumes, so you will always need to begin by creating a brand for the company and leveraging it. This goes beyond the look of your packaging or your logo design; it’s about the personality of the business and what you’re all about.

2. Have Your Own Website

Some people say you can build a business without a website. That may be true in part, but you’d be foolish not to have one. Every business needs a website. It’s something that you own and are in total control of. So, if social media platforms go down or your ads get cancelled, you still have your website to help you sell your products or services. It’s also required for you to be found in Google searches!

3. Choose the Right Social Channels

However, that doesn’t mean you can do it all with a website alone. If you want to stand out and get attention, you need to be on social media. While the platforms you choose are entirely up to you, you need to start building a presence. Here, you’ll want to ensure that your activity is authentic to your brand, but also relevant to your audience. That way, it’ll be engaging and they’ll start to take note.

4. Advertise Smartly

When it comes to your marketing activity, you always need to make sure that you’re being as smart as possible. This is where getting your advertising right comes in. It often makes sense to use specialist paid search or Facebook advertising services to help you. That way, you won’t be throwing spaghetti at the wall to see what sticks; you’ll be nailing it every time. When your campaigns are targeted and optimized, they’ll be sure to get you noticed!

5. Work on Your Organic Marketing

Alongside your advertising and any paid marketing activity that you’re doing, you still need to make sure that you’re working on your organic marketing. Posting freely on social media, creating content for your website, and working SEO into everything you do can help. You still need a base that helps you show what you’re about and get people interested. Your organic marketing will always be that.

6. Network

Something that will help you to grow as an entrepreneur, open up opportunities, and raise the profile of the business is networking. Networking well can have such a powerful effect on your growth. Even if you’re introverted, you can network in a way that works for you and still see the benefits. Whether you do it online or in person, it will amplify your business and spread the word about who you are and what you do.

7. Position Yourself as an Expert

Alongside that, you will also want to make sure that you’re looking to position yourself as an expert as much as possible. When it comes to standing out and getting attention for your company, being an authority in your field can have a positive impact. You may become the go-to person for a certain topic, and it helps to build trust. Aiming to position yourself in this way can really help to get the business noticed.

8. Seek Out Opportunities

When you want to get noticed, you have to go out there and make it happen! Rather than waiting for opportunities to come to you, put your name and brand out there. If you’re proactive about your growth, you’ll find that more and more opportunities come your way. But you can’t just sit around and wait for them to come to you.

9. Prioritize PR

You may also find that investing in a good PR campaign can pay off. It’s easy to think that being on social media is enough. But never underestimate the power of public relations. Getting your name out there is such a key way to driving awareness around what you do and what you’ve created. Having a PR campaign run alongside your marketing activity can heighten everything and elevate your brand awareness. This will subsequently drive sales and revenue.

10. Do Things Differently

Ultimately, when you know that you want to stand out and get noticed, you need to think outside the box. Ultimately, the last thing you want is to blend in with everyone else. Instead, you want to know that you are shaking things up. It’s okay to be yourself and do things differently. Now, this doesn’t necessarily mean that you need to be different for the sake of being different, but you can embrace your uniqueness. After all, if you want to stand out, you may need to disrupt the status quo. But when you do, you may find that it’s exactly what it takes to get noticed in business.