Steve Krug

Steve Krug is a veteran usability consultant and founder of Advanced Common Sense, a firm that has advised clients like Apple, NPR, and the International Monetary Fund. With over 25 years of experience, Krug has been at the forefront of the usability movement since the early days of the web.

First published in 2000 and updated in 2013, Don’t Make Me Think has sold hundreds of thousands of copies and is used in universities and design teams worldwide. Krug’s follow-up, Rocket Surgery Made Easy, provides a practical guide to low-cost usability testing.

Known for his humor and straightforward style, Krug transformed how people think about design—not as decoration, but as communication. His enduring lesson: great design is invisible, effortless, and human.