Katy Milkman

Katy Milkman is a behavioral economist and professor at The Wharton School of the University of Pennsylvania. Her research focuses on how people make decisions and how those decisions can be improved using insights from psychology and economics. She is known for her work on habit formation, motivation, and behavioral change, and she has collaborated with organizations such as Google and the U.S. government to design interventions that help people make better choices.