Jonah Lehrer

Jonah Lehrer is a science writer who specializes in neuroscience and the psychology of creativity and decision-making. A graduate of Columbia University and later a Rhodes Scholar at Oxford, he researched in neuroscience labs before turning to journalism. He has written for major publications such as The New Yorker, Nature, and Wired. Though his later career faced controversy regarding journalistic issues unrelated to this book, How We Decide remains influential for its engaging translation of neuroscience research into real-world insight about human thinking and behavior.