Jay Conrad Levinson

Jay Conrad Levinson was a pioneering marketing thinker best known for introducing the concept of guerrilla marketing. With a background in advertising and decades of industry experience, he challenged conventional wisdom and reshaped how small businesses approached growth.

Levinson authored numerous books and articles, influencing generations of entrepreneurs, marketers, and business owners. His work consistently emphasized creativity, integrity, and practicality, making marketing accessible to those without massive budgets.

Through Guerrilla Marketing, Levinson left a lasting legacy: a philosophy that empowers small businesses to compete intelligently, ethically, and profitably—no matter their size.