Herb Cohen

Herb Cohen is a world-renowned negotiation expert, consultant, and speaker known for bringing humor, psychology, and real-world practicality into the field of persuasion.

He has advised corporations, law enforcement agencies, government organizations, and political leaders — applying his principles in environments ranging from hostage situations to billion-dollar deals.

Cohen built his reputation on the belief that ordinary people can become exceptional negotiators through strategy, emotional intelligence, and practice.

His teachings remain influential decades later, shaping modern business negotiation and personal communication worldwide.