Elaine Pofeldt is an independent journalist, public speaker, and a leading voice on entrepreneurship and careers. She is a former senior editor at Fortune Small Business and has written for outlets including Money, Forbes, Inc., CNBC, and Quartz. Years of interviewing entrepreneurs gave her the material for this book, which she published in 2018. In 2022 she followed it with Tiny Business, Big Money, another guide for people who want to build a business on their own.
