Denise Lee Yohn

Denise Lee Yohn is a renowned brand strategist known for blending business strategy with the psychological and emotional power of branding. Before becoming an author and consultant, she led brand development initiatives for global names including Sony and Burger King. Today she advises companies across industries, speaks at leading business conferences, and contributes insights to major publications. Her work focuses on helping organizations use brand as a strategic management tool—not just a marketing asset—so they can achieve clarity, culture alignment, customer loyalty, and marketplace distinction. Yohn is recognized for her ability to translate complex branding ideas into actionable frameworks leaders can apply to build iconic, purpose-driven companies.