David J. Schwartz

David J. Schwartz (1927–1987) was a professor of marketing at Georgia State University and the founder of Creative Educational Services, a firm that trained leaders and executives across the U.S. He became one of the most influential motivational teachers of the 20th century. The Magic of Thinking Big, first published in 1959, sold millions of copies and remains a cornerstone of self-help literature. Schwartz’s timeless message—that belief, attitude, and action determine destiny—continues to inspire entrepreneurs, professionals, and dreamers to this day.