Chip Heath and Dan Heath are brothers who write together. Chip is a professor of organizational behavior at the Stanford Graduate School of Business and has worked with 530 startups on their strategy and mission. Dan is a senior fellow at the Duke University CASE center, where he works with social entrepreneurs. Together they wrote Made to Stick, Switch, Decisive, and The Power of Moments, which came out in 2017 and became a New York Times and Wall Street Journal bestseller. Their books are known for turning research on human behavior into vivid stories that readers can use.
