Cass R. Sunstein, Richard H. Thaler

Richard H. Thaler is a Nobel Prize–winning economist and one of the founding figures of behavioral economics. A professor at the University of Chicago Booth School of Business, his work bridges psychology and economics to explain why people often act against their own financial interests. His other notable works include Misbehaving: The Making of Behavioral Economics, which chronicles the rise of his field.

Cass R. Sunstein is a Harvard Law School professor and one of the most cited legal scholars in the world. He served in the Obama administration as the Administrator of the White House Office of Information and Regulatory Affairs, where he applied behavioral insights to improve government policy. Sunstein has written numerous books on law, regulation, and human behavior, including The World According to Star Wars and The Cost-Benefit Revolution.

Together, Thaler and Sunstein’s collaboration on Nudge has reshaped policymaking, business strategy, and everyday decision-making across the globe—proving that a small nudge in the right direction can change the course of millions of lives.