Bob Burg,John D. Mann

Bob Burg is a speaker and author known for his work on influence, leadership, and ethical success. His writing focuses on how values-driven behavior creates long-term results in business and life.

John D. Mann is a business writer and editor with a background in storytelling and thought leadership. His collaboration with Burg blends narrative clarity with philosophical depth, making complex ideas accessible and memorable.

Together, they created a modern parable that continues to resonate because it speaks to a universal tension: the desire to succeed without losing oneself in the process.