Alexander Osterwalder,Yves Pigneur

Alexander Osterwalder, a Swiss entrepreneur and business theorist, co-created the Business Model Canvas and founded Strategyzer, a platform that equips organizations with innovation tools and training. His work bridges academic insight and practical application, making complex strategy concepts accessible to teams worldwide.

Yves Pigneur, a Belgian management scientist and professor at the University of Lausanne, collaborated with Osterwalder to merge design thinking and strategic management. Together, they reimagined how organizations innovate—through visual frameworks, collaborative workshops, and evidence-based experimentation. Their ideas have influenced corporations, governments, and startups across the globe, establishing them as pioneers in modern business model innovation.