About the author
Dr. Susan Weinschenk is a behavioral psychologist and author working in design and user experience. She’s the chief Behavioral Scientist and CEO of The Team W, Inc, and founder of the Weinschenk Institute. She consults Fortune 1000 companies, start-ups, and non-profits on how to optimize their designs. She also co-hosts the podcast HumanTech and writes a column for Psychology Today online. She’s written several other books including How to Get People to Do Stuff and Neuro Web Design.