About the author
Joseph McCormack is the founder and CEO of Sheffield Marketing Partners, an organization that focuses on message and narrative development. Prior to entering industry, McCormack graduated from Loyola University of Chicago with a BA in English Literature. He is fluent in Spanish and has traveled abroad extensively. Additionally, McCormack founded The Brief Lab in 2013 and has served as a long-time consultant for military executives and leaders. He lives in Chicago with his wife and children.