About the author
Guy Kawasaki is the chief evangelist behind the content platform Canva. He is also the creator of the Remarkable People podcast and an adjunct professor at the University of New South Wales. Previously he was the chief evangelist at Apple. Kawasaki holds a BA from Stanford University, an MBA from UCLA, and was the recipient of an honorary doctorate from Babson College.
Peg Fitzpatrick is an author and the editor-in-chief of the 12 Most website. An experienced social media strategist, Fitzpatrick has been the Brand Ambassador for the Kimpton Hotels chain and worked extensively with global brands on social media campaigns. She has successfully headed up campaigns for companies such as Audi, Google, and Motorola.